16 May 2014

Rachel's top 10 tips for Social Media success

So, this week has been Business Week for our May Career Course students with a large part of our focus on Social Media and how to get the most from it when setting up a new business.

Social media has completely transformed the way we communicate and is allowing us as florists to get connected with wide audiences all over the world. This in itself can be a little daunting when you are just starting out so we teamed up with The Florist and Rona Wheeldon of Flowerona this week and shared our tips for Social Media success.

Here are Rachel's 10 top tips:

1. Account names - Standardise your account names across all social media platforms to make it easy for people to find you. With the international reach this is important to build a strong local brand.
2. Personal photo - Have a professional headshot taken and use the same one on all your accounts. People respond much better to an individual photo rather than a generic photo of flowers or a shop front.
3. Location - Unless you’re running an international business, make sure you mention where you operate. It’s more likely that people will be looking for a local florist.
4. Portfolio – Use of photos in Twitter increases retweets by 150%, so keep your social media accounts regularly updated. These will act as a current portfolio, far better than the old fashioned tatty, out of date, hard copy.
5. Conversation – Social media is all about engagement, not about blasting out marketing bumph. Ask questions, talk to others and you’ll be reap the rewards.
6. Personality – Don’t overthink before you post. Let your own voice, views and opinions be heard but never be offensive or critical of others.
7. Social media management – There are lots of tools to help you manage time. Hootsuite and TweetDeck are just two platforms that allow you to compose one update and send to many different platforms. You can schedule in advance, perfect for updates when you are busy.
8. Frequency – There’s lots of science behind when and how often to post. But it’s your business and there will be some trial and error. Monitor how many likes, pins or retweets you get. Regular refining means you’ll hit on the right way for your business.
9. Respond – not every post you publish has to be yours. Find things that you like and inspire you and share them. It’s all about conversations, have these and you’ll build your network more quickly.
10. Commit and be consistent - Be prepared to be in it for the long-haul and you’ll get results.

Ultimately, we love connecting with you all via our Facebook, Twitter and Blogger pages and our advice would be to roll up your sleeves, be honest in how you communicate and get stuck in!

12 May 2014

Behind the scenes with Gracie

Make up via Little Lab
Last week I got the amazing opportunity to model for the Vogue on Vivienne Westwood talk that was taking part at the Royal Crescent hotel as part of Bath in Fashion. Working with the amazing Ashley from Taylor Barnes Photography and the fabulous Little Lab make-up artists and their fabulous airbrush techniques. With the help of a corseted dress and a huge wig, I was transformed into a Georgian lady with a punky Vivienne Westwood edge! 

That wig!!!

Bath has always been a place of high fashion and the Bath in Fashion programme of events has been stronger than ever this year so I jumped at the chance to get involved. 

I've never modelled in my life so at times was hard to keep a straight face throughout the talk - I have a tendency to get the giggles but I don't think VW takes herself too seriously either so i'm in good company!

The super talented Taylor Barnes gets snappy happy!

I had a fantastic day and would like to say a big thank you to Rachel, Little Lab and Taylor Barnes Photography. It was completely inspiring to work with so many creatives! 

Gracie x
7 May 2014

Vogue on Vivienne Westwood

Our intern Gracie was transformed in to a live floral installation

Yesterday we proudly sponsored the 'Vogue on Vivienne Westwood' book signing event at the Royal Crescent Hotel as part of this year's Bath in Fashion celebrations. Our very own intern Gracie was transformed into a live floral installation complete with Georgian dress and wig.

Author Linda Watson gave us a fascinating insight into the career of the extraordinary fashion designer - all the while with Gracie artfully in-situ as our tribute to the bold, creative and trend setting designer.

Vivienne Westwood regularly incorporates flowers into her shows and so we wanted to come up with something that would fit with that Cool Britannia vibe that she is so well known for. We also decided to weave the Georgian themes of ‘Grace and Elegance’ into the installation to tie in with the broader celebrations that are taking place in Bath this year and hopefully created a real talking point for all those that attended.

A special shout out to The Little Lab and their brilliant air-brush tattooing which helped us to complete Gracie's transformation and to the super talented Taylor Barnes Photography for catching it all on film.

More photos to follow later this week x